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Critical Analysis of Consumer Demand with Regard to Economic Development in the Czech Republic
Holásková, Romana ; Žilková, Zdenka (referee) ; Škapa, Stanislav (advisor)
Master´s thesis deals with problems of consumer behaviour in the Czech republic. Theoretical part of thesis defines basic concepts and data, which relate to consumer demand and information necessary to understand the analysis part. The following part deals with critical analysis of consumer basket and spending costs of households in different commodities. Analytic part is also aimed at economic development and according to it we can deduce reactions of households and related consumer behaviour. At the end the thesis is completed by suggestions to reduce excess spending expenditures, which are recommendation for citizens of the Czech republic.
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New Trends in Gastronomic Services
Zelenková, Simona ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
This bachelor thesis focuses on healthy eating and alternative dietary lifestyles in catering establishments. The aim of the thesis is to analyse the market in terms of offering alternative food services in the centre of the capital city of Prague and as well in terms of consumer demand for these services. The theoretical part contains characteristics of used terms, describes eating as a process of ensuring nutrition and especially basic and some specialized streams of alternative dietary lifestyles. The research itself is divided into two parts. The first section is devoted to the analysis of the supply of catering services in the centre of Prague with a focus on alternative dietary lifestyles. The second section of the practical part deals with the consumer demand for these services, which has been identified through a questionnaire.
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Critical Analysis of Consumer Demand with Regard to Economic Development in the Czech Republic
Holásková, Romana ; Žilková, Zdenka (referee) ; Škapa, Stanislav (advisor)
Master´s thesis deals with problems of consumer behaviour in the Czech republic. Theoretical part of thesis defines basic concepts and data, which relate to consumer demand and information necessary to understand the analysis part. The following part deals with critical analysis of consumer basket and spending costs of households in different commodities. Analytic part is also aimed at economic development and according to it we can deduce reactions of households and related consumer behaviour. At the end the thesis is completed by suggestions to reduce excess spending expenditures, which are recommendation for citizens of the Czech republic.
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Dôchodková pružnosť spotrebitel´ského dopytu po potravinách vo vybraných európskych krajinách
Tokár, Juraj
The thesis focuses on the quantitative assessment of the income elasticity on food in six European countries. The analysis is based on data from OECD about consumption and household income in the period from 1995 to 2013. The resulting Engel models are statistically, econometrically and economically verified and based on them income elasticities of consumer demand on food are obtained. The values are interpreted, compared with each other and put in a global study of a given problematics.
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Příjmová pružnost spotřebitelské poptávky u různých socioprofesní kategorií českých domácností
Uhríková, Miroslava
Thesis is focused on the quantitative analysis of the income elasticity of demand of Czech households for selected areas of consumption. Demand of households of employees, self-employed persons and pensioners is compared to each other. The analysis is transferred based on data from the Czech Statistical Office for the period 1993-2011. For each group of households is defined Engel model of demand in selected area of consumption. Regression parameters are quantified and models are statistically verified. Income elasticity of demand is calculated on the basis of these models and subsequently are these values interpreted.
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Marketing research of consumer demand for select company
TOMANDLOVÁ, Dana
My final work is focused on making marketing research of consumer demand for select company. The aim of my thesis was finding preferences, common positions and buying habits of consumers and on the basis of acquired data characterize target group of consumers. First I noticed definition of marketing, characterized it, describe marketing research, questionnaire and its creation and a choice of target market. Due to study of technical literature I made marketing research in the field of demand after furniture. Marketing research was realized within South Bohemia Region in the form of interview with consumers. On the basis of acquired data and their evaluation I characterized target group of consumes. At the close of my thesis I evaluated position of select company on the market with furniture products in regard of consumer demand and reviewed perspective of target group of consumers for this company.
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